Description
Van Heusen has a rich history that dates back over a century. Here’s a brief overview of its journey:
- Early Beginnings (1881):
- The story of Van Heusen began in 1881 in Pottsville, Pennsylvania. Moses Phillips and his wife Endel started by hand-sewing shirts and selling them to local coal miners. Their business quickly grew, leading them to expand their operations to New York City.
- Innovative Collar Design (1919):
- In 1919, Dutch immigrant John Manning Van Heusen invented a new process for creating a soft-folding collar that retained the stiff-collar look popular at the time. This innovation was a game-changer in men’s fashion.
- Van Heusen’s collar design caught the attention of Isaac Phillips, leading to the formation of the Phillips-Van Heusen (PVH) alliance.
- Expansion and Growth:
- The company continued to innovate and expand its product line. By the 1920s, Van Heusen had introduced the first collar-attached shirt, which became a huge success.
- Over the decades, Van Heusen grew into a global brand, known for its high-quality dress shirts, suits, and accessories.
- Modern Era and Sustainability:
- In recent years, Van Heusen has focused on sustainability and innovation. The brand has partnered with organizations like the Sustainable Apparel Coalition and the Forest Stewardship Council to implement eco-friendly practices.
- Van Heusen was acquired by Authentic Brands Group in 2021 and continues to position itself as a leader in classic and casual performance apparel.
Reviews
There are no reviews yet.